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K12 industry is second in the category after higher education in terms of market
size.
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Govt push for private players to enter the market
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Many new entrants have entered into this segment in las 10 years
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Market size in 2013 was $4bn and is expected to touch $144 bn by 2022
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There are around 260 mn population in the age group of 5 yr to 14 yr.
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Parents preference of sending their children into private schools (40% children
get into 20% private schools)
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We need 10000+ new K12 schools in India
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Schools have a much higher stickiness in terms of the students staying with them
as it’s a 10 yr commitment from the parents
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Brand consciousness and digital revolution are fast catching up in this industry