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Facts & Figures About K12 Segment

  • K12 industry is second in the category after higher education in terms of market size.

  • Govt push for private players to enter the market

  • Many new entrants have entered into this segment in las 10 years

  • Market size in 2013 was $4bn and is expected to touch $144 bn by 2022

  • There are around 260 mn population in the age group of 5 yr to 14 yr.

  • Parents preference of sending their children into private schools (40% children get into 20% private schools)

  • We need 10000+ new K12 schools in India

  • Schools have a much higher stickiness in terms of the students staying with them as it’s a 10 yr commitment from the parents

  • Brand consciousness and digital revolution are fast catching up in this industry

Population and Urbanisation Trend

Year Population (mn) Urban (mn) Urban (%)
2010 1206 373 31%
2020 1353 471 35%
2030 1476 583 39%
2040 1566 701 45%
2050 1620 814 50%

Market Size in BN$